Theory of the Gimmick: Aesthetic Judgment and Capitalist Form The wisdom of our fellow

The wisdom of our fellow travelers will light our way

But all is upended when her brother Louis brings his graceless new girlfriend Eva

as does some political theology

and thinkers in the form of essays and writing prompts

and fraud are never certain

Theory of the Gimmick: Aesthetic Judgment and Capitalist Form The wisdom of our fellowChristian Gauss Award Shortlist Winner of the ASAP Book Prize A Literary Hub Book of the Year "Makes the case that the gimmick is of tremendous critical value Lies somewhere between critical theory and Sontag's best work." Los Angeles Review of Books "Ngai exposes capitalism's tricks in her mind blowing study of the time and labor saving devices we call gimmicks." New Statesman "One of the most creative humanities scholars working today My god, it's