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Copywriter: Ranadip De & Calligrapher / Designer: Stefano Agabio
Design / Lettering: Xesta Studio
Watch the Crazy One's commercial by TBWA Chiat/Day
Typographer / Art director: Radhi Jangla
First drawn by hand before being completed on the computer
IF Rudyard Kipling poster 'Letter to my son 2' here's to the crazy one's poster Copywriter: Ranadip De & CalligrapherRudyard Kipling's poem IF, designed to look like a father's letter of advice to his son, on how to be a man (white version). The choice of Spencerian lettering and the 'Dieu et mon droit' coat of arms, evokes the era it was written in. Prints available in canvas, paper and stretcher framed. Concept Art direction: Keshav Bhat. Calligraphy: Khoon Kiat Liong. Type direction: Ranadip De. Read IF here WHY YOU WANT ONE: Meticulously crafted. Beautifully
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