Advertising Creative: Strategy, Copy, and Design College_Engineering & Architecture feedback and assessment and how

feedback and assessment and how current research can inform classroom practice

Overview: This is the eBook of the printed book and may not include any media

Written in a student-friendly style

GUST Course: EDU 353

ISBN: 9780134118888

Advertising Creative: Strategy, Copy, and Design College_Engineering & Architecture feedback and assessment and howOverview Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award winning experts in creative advertising, this new edition offers real world insights on cutting edge topics, including global, social media, business to business, in house, and small agency advertising. In the new edition, authors