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Publisher: Sage Publications
utilization
By teaching managers the practical utility of basic economic tools such as present value analysis
The text emphasizes the modern fundamentals of the theory of finance while providing contemporary examples to make the theory come to life
GUST Course: ENGL 432
Essentials of Services Marketing, (International eBook) Course_MGMT 201 Publisher: Sage PublicationsOverview: For undergraduate courses in services marketing As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todays world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. ISBN: 9781292425160 Edition: 4 Publisher: Pearson Format: Digital GUST
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