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GUST Course: MGMT 341
step-by-step guidance on how to plan and implement strategic communications campaigns
Fundamentals and Applications
Overview: From the 'father of corporate governance' comes the new edition of this bestselling text
Edition: 14
Strategic Corporate Social Responsibility: Tools and Theories for Responsible Management Course_ACCT 400 GUST Course: MGMT 341Overview: With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches
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