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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series) [Paperback] Kolko, Jon label_6 books Meet the people who createdAs the world grows increasingly complex in issues of sustainability, culture, and technology businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected